How to Optimize Facebook Ads For 200% ROI On Your Next Campaign

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When you think about how to use Facebook to promote your company, you probably think about Facebook ads, or at least you better! These ads can get you up to a 200% return of investment or ROI, which is a pretty big thing. This doesn’t happen overnight, though. You really need to work on it and be smart about pretty much everything with your ads. Here are a few ways on how to optimize Facebook ads and how you can get the most out of your Facebook ads for more likes on Facebook and sales.

How to Optimize Facebook Ads

1. Know What You Want Your End Result To Be

Knowing where you want to end up before you start is something you need to think about before starting anything else. So just take a seat and really think “what do I want out of these ads.” The answer could be a few different things or it might just be one thing, that doesn’t matter. What really matters is that you know what you want out of it so you can better think of a plan to achieve it. A few questions to ask yourself when deciding this is, how much am I willing to invest in these ads, who is my target audience, where is my audience located, what message do I want to send through my ads. All of these things matter, so take a few seconds to think about them. Once you realize these things you can go about actually editing your ad to target these specific audiences based off of age, gender, location and personal hobbies and interests. It’s really simple, just click on this link to take you to the “Facebook ad creation tool” and click on one of the many options. I recommend “increase brand awareness”, or “send people to your page”. Facebook will have automatically located your Facebook page and all you will have to do is put the necessary data into the website and ta-da! Your ads now have a narrowed group of people that you believe are most likely to buy your product.

2. Keep The Images Simple And Memorable

The next thing you need to realize is that the simpler the better! The downfall of so many genius ads is literally that they are genius. People have short attention spans and when it comes to Facebook, or just about anything that involves a screen, the last thing they want to do is think. Find a slogan or graphic that is funny, memorable, cute or anything that is memorable to your customers. Then they will either think, “That’s fun, I wonder what else they have on their site”, or they will store the image of your ad in their mind for later. Either way, you’ve got them thinking about your company through your ad, and that’s exactly the end goal to this whole concept. A great example of this is a slogan or a mascot, think of the Geico gecko. To get a loyal following all you need to do is come up with a image of your company that people can relate you company to and will stick in their mind. You can find many freelance artists that will work with you to come up with a slogan or cartoon mascot on freelance websites like

3. Keep Your Readers Interested And Engaged

What you need to understand next is that people get bored really fast, even if it is a really great concept it doesn’t matter we literally have the attention span of a goldfish. If they see it all the time, they will learn to hate it. For example, have you ever heard a song on the radio and thought “wow this is amazing,” and then literally heard it five times every hour for the next eight months? (I’m lookin’ at you, Adele). You ended up hating what you once loved, and that same concept applies to Facebook ads. Not as severely, of course, but you still get tired if seeing it over and over again. The best way to stop this is to have your ad guys come up with several different options that vary from each other but still represent your company accurately. That way your customers won’t think your company is one dimensional and annoying and you can keep you old customers interested while still gaining new ones. Once again, I recommend using Fiverr to come up with multiple ads since they are already working on your project in the first place. Using the same people or company repeatedly is best, since they will have a better feel for your brand over time.

4. Know Your Defined Audience 

Optimize Facebook Ads For Audience

The next thing you need to think about when learning how to optimize your Facebook ads is what audience you need to direct your ads to. This might sound familiar because I told you to think about this earlier in the article. Obviously this is a very important thing to figure out. I’ll explain why. If you are a skateboard company and you want to get your brand out there though Facebook ads, where would you place your Facebook ads in order to optimize them? Well, you probably would say on Facebook pages for skateboarding parks or a skateboarding competition page or something where your target demographic would be very likely to visit and see one of your killer ads that you had made. What you don’t want to do is advertise on a completely inappropriate Facebook page, like the page for a retirement home or a physical therapy company's page, that’s just rubbing salt in the wound.

So if you want to find your target audience and not gravely offend a lot of people, you’ll take a few seconds to mull this over and then you’ll take a few minutes to read this article. There is bound to be some stuff you missed out on that that article will enlighten you about.

5. Know When Your Ads Will Have the Most Impact

My final piece of advice on how to optimize Facebook ads that I will leave you with today is to make the most of your ads by utilizing them at the right time. There is a saying, “there is a time and place for everything,” or something like that. I truly think that is a great saying, and it applies to so much! In this case it applies to the fact that sometimes your Facebook ad won’t be nearly as funny as it would have been a few days, or even hours before. Things are constantly changing and people are constantly being updated and having their perceptions altered. Sometimes these things are unavoidable and all you can do is just to remove the ad and hope it didn’t offend too many people. While this could be negative for you, it also could be a very positive thing.

optimize facebook ads most impact

It could be National Orchid Day and you could own a flower company who just made an ad promoting National Orchid Day saying you had a big sale going on for orchids. It’s all about timing and being appropriate with what is going on at that time. Which is why when you are creating your ad on the Facebook ad manager page you can either say you want your ads to run continuously, or you can set a start and end date. This way you can swap some of your old and unrelatable ads out with some of the others that you had made by your freelancer. It’s a lot to think about, but you’ll get the hang of it.

Final Thoughts

Now that you know where to start in getting a 200% ROI on your Facebook ad investment and really optimize on your Facebook ads, it’s time to start. Get your team, or if you are the team, then awesome, you’ve already assembled them, and started thinking about a plan. All of these tips will come in handy down the road, but what you need to do is to get going. If all of this seems like a lot and you don’t exactly have the time to do all this, then no sweat! For just $99 a month you can have all this done for you at 99 Dollar Social and you can go back to taking care of the other million things that your company needs done. However, if you want to take a swing at it yourself, then just follow my simple steps and get going!

2 Comments. Leave new

Rene Hartmann
October 14, 2016 4:24 pm

can you do your service in other languages ?

Hey Rene – At the moment we currently do offer our services in English and Spanish only.

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