How to Optimize Facebook Ads For 200% ROI On Your Next Campaign
When you think about how to use Facebook to promote your company, you probably think about Facebook ads, or at least you better! These ads can get you up to a 200% return of investment or ROI, which is a pretty big thing. This doesn’t happen overnight, though. You really need to work on it and be smart about pretty much everything with your ads. Here are a few ways on how to optimize Facebook ads and how you can get the most out of your Facebook ads for more likes on Facebook and sales.
1. Know What You Want Your End Result To Be
Knowing where you want to end up before you start is something you need to think about before starting anything else. So just take a seat and really think “what do I want out of these ads.” The answer could be a few different things or it might just be one thing, that doesn’t matter. What really matters is that you know what you want out of it so you can better think of a plan to achieve it. A few questions to ask yourself when deciding this is, how much am I willing to invest in these ads, who is my target audience, where is my audience located, what message do I want to send through my ads. All of these things matter, so take a few seconds to think about them. Once you realize these things you can go about actually editing your ad to target these specific audiences based off of age, gender, location and personal hobbies and interests. It’s really simple, just click on this link to take you to the “Facebook ad creation tool” and click on one of the many options. I recommend “increase brand awareness”, or “send people to your page”. Facebook will have automatically located your Facebook page and all you will have to do is put the necessary data into the website and ta-da! Your ads now have a narrowed group of people that you believe are most likely to buy your product.
2. Keep The Images Simple And Memorable
The next thing you need to realize is that the simpler the better! The downfall of so many genius ads is literally that they are genius. People have short attention spans and when it comes to Facebook, or just about anything that involves a screen, the last thing they want to do is think. Find a slogan or graphic that is funny, memorable, cute or anything that is memorable to your customers. Then they will either think, “That’s fun, I wonder what else they have on their site”, or they will store the image of your ad in their mind for later. Either way, you’ve got them thinking about your company through your ad, and that’s exactly the end goal to this whole concept. A great example of this is a slogan or a mascot, think of the Geico gecko. To get a loyal following all you need to do is come up with a image of your company that people can relate you company to and will stick in their mind. You can find many freelance artists that will work with you to come up with a slogan or cartoon mascot on freelance websites like fiverr.com.
3. Keep Your Readers Interested And Engaged
What you need to understand next is that people get bored really fast, even if it is a really great
4. Know Your Defined Audience
The next thing you need to think about when learning how to optimize your Facebook ads is what audience you need to direct your ads to. This might sound familiar because I told you to think about this earlier in the article. Obviously this is a very important thing to figure out. I’ll explain why. If you are a skateboard company and you want to get your brand out there though Facebook ads, where would you place your Facebook ads in order to optimize them? Well, you probably would say on Facebook pages for skateboarding parks or a skateboarding competition page or something where your target demographic would be very likely to visit and see one of your killer ads that you had made. What you don’t want to do is advertise on a completely inappropriate Facebook page, like the page for a retirement home or a physical therapy company's page, that’s just rubbing salt in the wound.
So if you want to find your target audience and not gravely offend a lot of people, you’ll take a few seconds to mull this over and then you’ll take a few minutes to read this article. There is bound to be some stuff you missed out on that that article will enlighten you about.
5. Know When Your Ads Will Have the Most Impact
My final piece of advice on how to optimize Facebook ads that I will leave you with today is to make the most of your ads by utilizing them at the right time. There is a saying, “there is a time and
It could be National Orchid Day and you could own a flower company who just made an ad promoting National Orchid Day saying you had a big sale going on for orchids. It’s all about timing and being
Final Thoughts
Now that you know where to start in getting a 200% ROI on your Facebook ad investment and really optimize on your Facebook ads, it’s time to start. Get your team, or if you are the team, then awesome, you’ve already assembled them, and started thinking about a plan. All of these tips will come in handy down the road, but what you need to do is to get going. If all of this seems like a lot and you don’t exactly have the time to do all this, then no sweat! For just $99 a month you can have all this done for you at 99 Dollar Social and you can go back to taking care of the other million things that your company needs done. However, if you want to take a swing at it yourself, then just follow my simple steps and get going!
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can you do your service in other languages ?
Hey Rene – At the moment we currently do offer our services in English and Spanish only.