Increase Pinterest Traffic by Optimizing Your Visual Content
If you’ve been looking to get more people looking at your Pinterest images, there are a number of ways you can go about it, and fortunately, Pinterest is one of the easiest platforms to increase your viewership on. Pinterest will always send legitimate high-quality traffic to your website without all the exertion and stress that you have to go through in order to get top performance on Facebook or Instagram.
One of the biggest reasons why Pinterest is the easiest social platform to get good results on is that you don’t have to edit long-form video, you don’t have to spend hours engaging with users, and you don’t even have to create stories which will be read by followers. As a matter of fact, with even a few followers on Pinterest, you can still do very well to get a number of solid views and traffic with just your own small account.
The reason for this is that it’s a search-based platform and there are a number of tools available which help you create awesome visuals, and then share those visuals quickly and easily with your followers. Better than that even, your Pinterest visuals enjoy maximum longevity, because they can be shared for months and years going forward. There’s a lot to like about Pinterest and the traffic you can generate on the platform, and here are some of the best ways you can increase traffic on Pinterest.
Optimize your pin size
Most people are aware by now that the top-performing pins on Pinterest are vertical pins, and in recent months, taller pins have been even more favored, as long as they don’t go super tall. If you want to increase your Pinterest traffic, post images which have a 2:3 aspect ratio, or which have a pixel count of 600×900. If you stick with this requirement and include at least one 600×900 pin or image on all the important pages, as well as your blog posts, you’ll enjoy much more traffic on Pinterest.
In other words, Pinterest will give preference to images which have a 2:3 aspect ratio over pins which are longer, especially super tall pins. Infographics are also extremely effective if you can size them correctly, and if you can create one which has information of tremendous value to readers. A really good infographic can cause users to click through and read everything on your website, but you should avoid making your infographics really long because if users have to scroll through 20 or 30 pages, you’ll lose them well before they get to the end.
Add some text to your images
Images which include text are more full-featured, and they tend to get shared more often than unaccompanied images. You should be thinking about the reader’s perception, and how quickly they’ll be able to interpret what the image is displaying. When including text, don’t limit yourself to just adding a title for the blog post, but instead add a sentence which either piques the user’s curiosity or adds additional content.
It’s also a good idea to use fonts which stand out, especially on a busy Pinterest feed. Try to find a balance between a font which looks nice, but is also striking and very readable. Don’t get carried away with too much text being associated with your image, because that may overpower the image and detract from it. You can add a brand logo along with your image, but don’t allow it to interfere with the image or the text. It should be small-sized and consistent across all images, and you may even want to incorporate brand colors and styles which add to the consistency aspect.
Optimize pin descriptions
Pinterest, being the powerful search engine that it is, you should always be thinking in terms of keywords when it comes to acquiring a higher level of Pinterest traffic. That remains the best single approach to getting your content discovered by the Pinterest Smartfeed. With hashtags being recently added into Pinterest, they can also help with the discovery of your content, and when used in tandem with keywords, the two can be very effective.
Make your description relevant to the image and concise in its verbiage. Make sure not to overstuff keywords, because this will be very obvious, and will also detract from the quality of your content. If it is possible, do some storytelling around your image or pin, so that you’re more likely to be successful with your post. Put your most important hashtags upfront, and feel free to use a couple of hashtags in your descriptions.
Try to get the most important keywords and hashtags used within the first 65 characters, so that they will be shown in the Pinterest Smartfeed on the preview. Finally, make sure to include verbiage like ‘buy now’, ‘sign up’, ‘discover’, or ‘join us’ – in other words, clear calls to action that will encourage users to participate, and when they do, provide them with some kind of value for their trouble.
Use better images
Perhaps the single most important strategy you can use to create more Pinterest traffic is to use better images in the first place. While this might seem too obvious to be true, it is a clear-cut certainty that the most high-quality images always attract the most attention. In fact, there are literally thousands of images on Pinterest which have great subject matter but are poor images, and therefore simply don’t perform well in terms of driving traffic.
An image that really stands out is going to get a lot more notice, especially when it’s sized right and looks professionally done. If you’re using stock images, make sure that you choose only the best of them, and avoid all the boring stock photos that everyone has seen before. People are always looking for things which are new and different on Pinterest, and everyone likes to discover new things like photos.
In this regard, there is literally nothing better than your own original high-quality photographs, because you know they’ve never been seen before. If you don’t have a high-quality camera, make sure that your phone takes good images which are crisp and clear, and take some time to experiment with photography, so you can work with lighting and backgrounds. When you start producing high-quality photos which are original in content and crystal-clear in resolution, you’ll have photos which people will take notice of on Pinterest.
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