How To Use Social Media To Build Stronger Business Connections

Share or Save This Post

How To Use Social Media To Build Stronger Business Connections

A big part of modern business consists of growing your network of partners, allies, and acquaintances, many of whom can be of tremendous strategic value to your company. These kinds of connections can be priceless in the business world, because they can lead to some tremendous opportunities and possibilities which might never have occurred if you hadn’t taken the time to build these connections. Here are some ways that making connections through social media can really add value to your business, and be a very worthwhile exercise for you to engage in.

Increased visibility

Connections you make through social media can increase your visibility, both locally and far beyond the borders of your area. Social media can provide you with channels that you need to increase your Internet presence, so that potential partners and influencers can become aware of you, and can become interested in your brand name. This of course, will encourage them to want to do business with you also.

Another huge value of the social media is that it provides you with a vehicle for bringing a message about your company to the world in general, so you can share your story with interested users, and let your personality shine through. People want to work with other people, and that is what the social media are best at, because they help to attach a human face to your company.

Connecting with new clients

How To Use Social Media To Build Stronger Business ConnectionsThe social media are excellent for providing you with the potential for hundreds and possibly thousands of direct connections to prospects and leads that you might never come into contact with otherwise. After addressing yourself to new prospects, you can query them about their needs and desires, and this will lead into genuine conversations about their pain points and possible some solutions as well.

With the wide variety of ways of connecting to people on the social media, in groups, discussion forums, and hashtag threads, you will certainly be exposed to huge numbers of people who may be interested in what you have to offer. This can lead to a very real possibility of making more sales, and of establishing loyal new customers for the long term.

Strategic partners

All businesses must establish connections with salespeople, manufacturers, suppliers, marketers, and a slew of other people, so that your business will have a fighting chance of experiencing real growth. No matter what business you’re in, it’s essential to have friends you can rely on, and who are willing to help you. The social media makes it easy for you to establish relationships with people who may provide genuine assistance to you along the road to success. You never know when you might run into one or two key people who become critical in making your company more successful.


You can become much better known throughout your industry just by having a strong presence on the Internet, and by making use of the social media channels. Even people who aren’t necessarily on your radar as possible prospects, might be able to provide you with referrals for individuals who fall right in the middle of your preferred target audience.

Almost everyone you meet through the social media has the potential of providing you with business referrals at some point during your relationship, and that means that you should value every relationship you make via the social media. You just never know who might provide a favorable review, or tell a friend about your business, which might eventually bear fruit.

Influential people

How To Use Social Media To Build Stronger Business ConnectionsEvery industry in this country has a number of influential people associated with it, and it’s a good idea for you to be in contact with these people and make a favorable impression. By building connections with influencers, you’ll have a better chance of growing your business, because your reach will be expanded by all those people who follow the influencers.

These could be bloggers, news reporters, or just key professionals in your industry, but each of them has their own little network which can provide additional marketing opportunities for you and your business. For the most part, connecting with these influencers is a simple matter on the social media, and it’s something you should seriously consider.

Use social listening tools

It can be extremely valuable to research and discover what is being said in the vast number of online communities and forums about any particular topic or brand, and these are the kinds of things that marketers need to know. Social listening tools provide you with the capabilities of doing exactly that, i.e. getting to know your audience, so that you can establish trust and make connections with them.

Before any of that can happen, you have to know what they’re talking about online, and what exactly is driving the conversation. Some of the best social listening tools are excellent about giving you real-world insights into target audiences, for instance by identifying their behaviors, their feelings, and the ways that they interact online. When you’re in possession of this kind of social intelligence, you will have extremely useful information about your industry, about your competitors, and about the products that you both market.

Stop selling and start solving problems

Making a sales pitch by the social media is almost always the wrong approach to take when you are trying to reach potential customers, and in fact it’s usually a pretty good way to scuttle any trust and relationship you may have built up already. It’s far better to earn the trust of your target audience by helping them solve issues and problems they have, and making all conversations about them rather than yourself.

Your posts and your social media content should address the needs and desires that your followers have expressed, and it should provide value so that they will want to read more, and will want to look for your next post. People will be much more likely to want to do business with you if you establish trust with them by telling them your story, rather than by making a sales pitch to them.

The following two tabs change content below.
Heather Hart

Heather Hart

Operations Manager at $99 Social
Heather began working with $99 Social in April 2014 as a content writer, but quickly moved into a customer support role, then to Operations Manager in May of 2017. She loves exploring different artistic mediums, including copywriting, drawing and painting, website coding, and helping people succeed.

No comments

You must be logged in to post a comment.