How To Find The Best Social Media Marketing Pricing ?
Marketing on social media is not optional anymore. We all know that it’s a powerful tool that drives business, increases sales, and builds your brand. But, really, who has the time? I totally get it. You’re busy making your business great and social media can take a lot of time to set up and maintain. So you may have started to think about bringing in some expert help. Great idea!
And I think I can guess what your next question will be: how much will it cost? Before you take the plunge into the world of social media marketing services, I’m here to help by breaking down what you can expect in terms of best prices, services, and strategies.
1) Best Social Media Marketing Pricing
What is the industry standard? It depends. Professional social media services pricing can range from around $99 to upwards of $20,000 per month. The difference between these two estimates is HUGE. I know - this range alone can make you as a business owner and entrepreneur feel frustrated and overwhelmed.
To choose the right option for your business at the best price, all you need to know is the range of services and strategies that impact social media marketing pricing.
2) Social Media Services
Social media services are basically what the social media firm or freelancer would do. The services included in your social media package’s pricing would include launching a new channel, generating content, and sustaining customer engagement. Here's an example: to launch a new Twitter account with content packed into 140-word tweets, you could expect to pay about upwards of $2,000 per month depending on the company. Starting a new channel and creating written and visual content are two basic services that all social media packages would include. So if you’re looking to get your social media presence going on a minimum number of channels, this could be a great option for you.
The next step up would include an increase in the number of platforms (add Facebook and Instagram for example) and social media advertising. Social media advertising allows you to place an ad that will get viewed by millions of social media users. At the very least these ads increase brand recognition, but most often ads bring in new followers and new customers. Of course, these additions to your social media marketing package could increase the cost to well over $2,000 per month at some companies.
3) Social Media Strategies
Are you looking to not just take social media marketing off your to-do list, but also drive sales quickly? Then it’s time to learn more about strategy – or at least the social media marketing prices that will get you expert strategies. Social media strategy is basically how the social media firm or freelancer would implement their services. The strategies that go into building and maintaining your social media presence is an important factor that determines your social media package’s pricing.
Some firms or freelancers also offer robust strategy-oriented packages and have proven results to back up the (usually higher) prices. For example, a strategy aimed at follower growth helps you increase the number of people that opt-in to see what your business is up to. Because what’s the point of posting content without an audience? Having a successful follower growth strategy can mean the difference between 100 twitter followers and 10,000. It can not only lead to a higher conversion rate, but also the cultivation of customer brand advocates. I’m sure you have a friend or aunt on Facebook that swears by a certain product or service. This type of social network endorsement is gold for a business. That could be your product or service! But, you may need to invest a bit more for a company to not just provide the services, but also design a custom strategy for your business. Take away lesson: social media marketing prices can increase in relation to the results-driven strategies offered.
Social media marketing is an important and necessary part of your marketing plan, but sometimes you need a little help to get started. And sometimes you need a lot of help to launch, maintain, and grow your social media presence.
Wherever your business falls within this range of needs, you now know that the best social media marketing pricing is largely dependent on the services and strategies offered by each firm. If you’re ready to explore some affordable basic and robust options for your business, shoot a message to the guys at 99dollarsocial.
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