How Much Should I Spend On Facebooks Ads For My Business?
Every business is different, therefore every marketing campaign should be too. You’re not going to have a budget that rivals CNN or Disney for your small business and you also aren’t going to have a small budget for your international business. That’s why you need to take into account what you want and exactly how much you should budget to accomplish it. Here's how much your Facebook ads cost should be depending on your goals.
1. Utilize The Free Resources On The Internet
The internet has so much to offer and access, that it’s really tough to start searching without knowing what to look for. I bet you didn’t even know that there was an actual website that could calculate how much your Facebook ads might cost and tell you what your Facebook ads cost should be.
2. Don’t Rule Out Starting Out Cheap On Your FB Budget
Facebook has an option for every budget, literally, they can go into the millions for the bigger companies, not joking, these guy’s aren’t kidding around with their Facebook budgets. They also can go as low as five dollars, which won’t get you nearly as much, but, will still get you something. A recent article published showed just what five dollars will get your company using Facebook. Their results showed that five dollars would get your company
3. Know How Many Facebook Fans You Ideally Want
The amount of money you put into your ad campaign can directly correlate to how much money you allocate to your Facebook
4. Know What Your Absolute Limit To Your Facebook Budget Will Be, Before You Go Over It
We all know that feeling. You set out to do a project and think “this shouldn’t cost me too much”, or “I won’t spend over $200 on this”. Then you get started, and you realize that to get the results you want, you need to spend more and more. Now, you are three times over your budget and you have absolutely no idea how you got there. Sometimes we focus so much on one goal that we forget another, it happens to the best of us, don’t worry. Now that we realize this has the potential to be a problem, let’s figure out how to fix it. Facebook makes this pretty basic, so there’s no excuse for going over your
Final Thoughts
You never know how much you will end up spending on your company’s ad’s. Facebook ads can cost anywhere from five dollars to five million dollars, so there is room for everyone to find the Facebook ad budget that will get them where they need to go, and won’t break the bank in the process. What you just need to do is figure out the basics. What is my budget, how much am I estimated to spend, what is the best amount of followers for my company and budget are the main things you need to think about when deciding on what to spend. You can go through this thought process all by yourself, or you can also consult a specialist for less than a hundred dollars a month at 99 Dollar Social and they can not only calculate all of those things for you, but, they can get your company out to the public on top of general Facebook ads that you can get yourself. Whatever you choose to do, just remember who you are as a company and the rest will fall into place.
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