How Much Should I Spend On Facebooks Ads For My Business?

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Every business is different, therefore every marketing campaign should be too. You’re not going to have a budget that rivals CNN or Disney for your small business and you also aren’t going to have a small budget for your international business. That’s why you need to take into account what you want and exactly how much you should budget to accomplish it. Here's how much your Facebook ads cost should be depending on your goals.

Facebook Ads Cost For My Business

1. Utilize The Free Resources On The Internet

The internet has so much to offer and access, that it’s really tough to start searching without knowing what to look for. I bet you didn’t even know that there was an actual website that could calculate how much your Facebook ads might cost and tell you what your Facebook ads cost should be. Well now you know! Here is one such website that can help you calculate exactly, or as close as you can get, how much to spend. You just need to know your cost of your campaign, cost per 1,000 impressions, and number of impressions and there you go!

Facebook Ads Budget Calculator

2. Don’t Rule Out Starting Out Cheap On Your FB Budget

Facebook has an option for every budget, literally, they can go into the millions for the bigger companies, not joking, these guy’s aren’t kidding around with their Facebook budgets. They also can go as low as five dollars, which won’t get you nearly as much, but, will still get you something. A recent article published showed just what five dollars will get your company using Facebook. Their results showed that five dollars would get your company nine likes per day, one clicks to the buffer homepage a day and reach 787 new people every day. That’s not too shabby for five bucks, now is it!

3. Know How Many Facebook Fans You Ideally Want

The amount of money you put into your ad campaign can directly correlate to how much money you allocate to your Facebook ads budget. I’m sure you can do some testing to find out how much this is, but thankfully you don’t have to. A rough estimation of how much each Facebook follower costs recently calculated by Jon Loomer. They speculated that each Facebook follower costs anywhere from 50 cents to one dollar. Now, that doesn’t seem like too much when you see it written out, but, if each of your followers is one dollar and your ideal goal for Facebook followers to your company's page is, oh say, 1,000 people to 2,000 people. Well, then you’re going to spend anywhere from as low as $500 to as high as $4,000 from your Facebook ads budget. John Loomer was also featured on your Top 25 Social Media Bloggers in 2016, in case you were wondering.

4. Know What Your Absolute Limit To Your Facebook Budget Will Be, Before You Go Over It

We all know that feeling. You set out to do a project and think “this shouldn’t cost me too much”, or “I won’t spend over $200 on this”. Then you get started, and you realize that to get the results you want, you need to spend more and more. Now, you are three times over your budget and you have absolutely no idea how you got there. Sometimes we focus so much on one goal that we forget another, it happens to the best of us, don’t worry. Now that we realize this has the potential to be a problem, let’s figure out how to fix it. Facebook makes this pretty basic, so there’s no excuse for going over your ads budget! All you have to do is go into your settings when creating your Facebook ad and select what your cap is in your budget. You might not have much of an idea on how much Facebook ads cost, but you do have an idea of what is too much to spend on those ads. Just use the budget calculator and then decide if you are comfortable with going over that or not, and how much more money you are willing to spend.

Final Thoughts

You never know how much you will end up spending on your company’s ad’s. Facebook ads can cost anywhere from five dollars to five million dollars, so there is room for everyone to find the Facebook ad budget that will get them where they need to go, and won’t break the bank in the process. What you just need to do is figure out the basics. What is my budget, how much am I estimated to spend, what is the best amount of followers for my company and budget are the main things you need to think about when deciding on what to spend. You can go through this thought process all by yourself, or you can also consult a specialist for less than a hundred dollars a month at 99 Dollar Social  and they can not only calculate all of those things for you, but, they can get your company out to the public on top of general Facebook ads that you can get yourself. Whatever you choose to do, just remember who you are as a company and the rest will fall into place.

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