Marketing Guide: 5 Best Facebook Page Management Tips
Are you looking to build the perfect Facebook page for your company? Many people think that it’s easy to have a successful Facebook page for your company that will hold the attention of your audience for years to come. In reality, it is quite the opposite. Having constant content uploaded to your page, keeping your company's customers engaged and not to mention being on top of all the comments and posts that customers make on your Facebook page are only a few of the things that you need to be aware of.
Don’t worry though, here are five important Facebook page management tips that will help you stay on top of your business's Facebook page.
1. Using Facebook Management Services to Improve Your Business Based On Community Feedback
Every owner wants to believe that their business is perfect and that their customers have no problems or complaints. This, however, is never the case. No company is perfect and not every customer will find complete satisfaction either. A good manager and owner understands that while negative comments from customers can be disparaging, in the end it is ultimately a good thing.
This is where a company that provides Facebook page management services comes in to offer star rating for their client’s company. Customers can give their feedback and can express what made them give their rating, whether good or bad. Having the opportunity to see what is a problem with customers will allow you to improve on it in the future and informing everyone that the issue has been remedied.
2. Show The Personal Side To Your Company
Many customers like to be able to see the more personal side to companies, which can be difficult to do when many of your workers are either behind the scenes or are in “business mode” when interacting with customers. To show the company’s softer side a Facebook management service would post pictures to their client’s Facebook page of their company picnic, or the new twins one of their employees just had. It shows that they care about their employees and through that, their customers. It also gives customers an emotional attachment to your brand.
If a customer sees that a company is loyal to their staff they will be more inclined to be loyal to the company in turn. Brand loyalty can be created in many different ways. Showing that a company is not just about numbers but about people is certainly one way a Facebook page management company can achieve this.
3. Engage Your Customer With Surveys Or Contests
If there is one thing people love, it’s winning free stuff. Fact. A great way to use Facebook to get customers involved in your company is to have them be apart of it in a different way than simply being the “consumer.” A Facebook page management company would say that a great way to increase interest, and sales, in your company is to have a free raffle or survey that will give away prizes.
A sportswear company could have a contest to post the best workout picture while wearing their products. That will award the winner a chance to be a model for their website. Another example is a child’s toy company having a survey that 10 lucky random winners, who complete the survey, will win a $200 gift certificate to their company. Many companies know that when customers get a gift card they never spend exactly what is on the card. Once people go into the store they will not only spend more than the gift card but will also be able to see the many great toys the company offers.
These little tricks allow thousands of Facebook users to see these incentives and participate, thus peaking the interests of all of these people and causing them to look at your website which will in turn cause them to want to buy something and increase foot traffic to your company’s website.
4. Update Your Audience Frequently About Your Business
One of the most important things about Facebook management is to keep your audience interested. The best way to do this is to keep the posts coming so they are constantly engaged and reminded about your company. Facebook management services can assist with this by finding articles, pictures, events or even news stories and posting them to your company's Facebook page. This way there is a constant stream of content for customers to view. Even if it isn’t the most important article or is just a little fun blurb, it still matters.
The saying “out of sight, out of mind”, comes to mind, and companies that offer Facebook page management services know this and make it their job to keep up-to-date-content so you don’t have to be hunched over your phone looking for articles that might look good on your Facebook page.
5. Connect With Your Audience On An Individual Basis
Having a Facebook page has many benefits because it allows you to be in direct contact with your customers and the general community; however, that can also prove to be a problem if you don’t know how to handle it. Many customers who are dissatisfied with a product will have no problem voicing their concerns. The only difference between now and the pre-Internet age is that customers used to go into a store, speak to a manager and have the issue resolved discreetly without any other customers knowing. Now if a customer has a negative customer service experience, receives a faulty piece of merchandise, or has any sort of qualms they can post their grievances to your company’s Facebook page, tag your company and even attach some nice pictures to back up their point. This is where you would need to hire a good company that knows all about Facebook page management.
They would know that instead of reacting defensively, which is usually the first instinct, they can use this to their advantage. Reaching out to a customer and offering to correct the mishap or refund the faulty merchandise would show customers that your company wants their customers to have the best experience with their company and that they have a high standard when it comes to the quality of their merchandise. Having Facebook management services to know how to handle a situation like this could very possibly save your company's image as well as the loyalty your customers have for your company.
When you have a company there are a million and one things that you need to do, and that’s before you even think about promoting your company through Facebook. There are so many useful ways to get your company’s brand out to the world and these are only a few tips and tricks that you can do through Facebook.
In order to best utilize the many ways that you can get your brand and company image out to your public you need to know what you are doing, how to respond to different customers in different situations and you need to be on top of your account at all times. This can be a lot for many companies old and new, so the best way to have complete control of your Facebook page is to rely on a social media management company to do it for you, like 99DollarSocial. They provide constant social media updates and management for a small monthly fee so you can focus on running your company.
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