11 Effective Tips for Social Media Management Practice for Small Businesses

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Surprisingly, in this day and age, some new business owners still believe social media management for small businesses is not needed. They believe that they can handle all their social media activities the traditional way; write and post on each platform. A lot of these people do this to save cost. However the fact remains that although new businesses run on low budgets, social media management is highly needed.

As a small business owner, the very first thing to do after starting out a business is the creation of a website. After the creation of a website, a social media account is created. This could either be a Facebook account, a Twitter handle, an Instagram account or all these. Although, having just one of these accounts will do, having all together is even better.

Usually, new businesses with social media accounts on various platforms attract several new customers. This is because there is because these social media accounts contain vital information that attracts an interested audience.

However, after going through the first step of getting an account, proper management is usually a problem for many new businesses. Effective social media management is very important if you must find time to build your business as a business owner.

The following tips should help you manage your social media accounts as a new business.

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1. Quality Over Quantity

When talking about social media management for small businesses, this tip is super useful.

The aim of having a strong presence on social media is to engage your clients and potential customers. This aim sometimes could lead to the temptation of posting frequently even when the posts are not needed. Although frequent posting is commendable, if they lack dept, they could become boring to your followers and might eventually cause you to lose them.

To effectively manage your social media platform as a new business, focus when posting should always be quality over quantity. Always ensure each post made by your business has the ability to hold on to people's interests for long. The ability for your post to trend for a long time is proportional to impact of the post. Any post you are certain is not worthy if retweets and shares should not be released by your business.

2. Pay Attention To Your Data

Data on social media is constantly changing. To avoid being left behind, you should monitor data changes. This will guide you in scheduling your posts. It is okay to seek the help of online marketing companies for small businesses on this one. This usually involves paying close attention to the analytics section on the backend of your social media accounts for the purpose of weighing social media activities and analyzing customer behavior.

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3. Focus On Your Best Prospects

What better way to achieve your aim than having a target. As a new business, you should have your target market. In the same light, every posts should be targeted at a group of people not just any group of people but those who will most likely become your customers.

Your prospects could be grouped by age, believes, social class, occupation, etc. Each post you make on social media will fare best with a certain group and worst with some other group. Therefore, to ensure effective social media management, each post should be targeted at your best prospects. This will help you achieve a lot with little work.

4. Use Social Media Management Tools

Social media management for small businesses is effective when this tip is taken seriously. Just like their name, social media management tools are designed for effective social media management. There are quite a number of these tools including Buffer App and Hootsuite, etc.

Social media management tools will do a lot for your new business. It will help you save time as well as auto-schedule posts when engagement is highest. As a business owner, using all social media management tools might not be feasible. It is therefore necessary to select the most useful tools for your business.

5. Outsource

There are several online marketing companies for small businesses ready to professionally take care of your social media management at affordable rates. These companies can adequately meet the need of social media management for small businesses.

You want to build your business without distractions? If your answer is yes, then I’ll tell you to outsource your social media management job to a social media guru. This way, you can win on both sides. You can have an active presence on social media and carry out your business activities without distractions. Outsourcing will not only save you time when used properly, it will also save you money.

6. Schedule Your Posts

Apart from helping to manage your social media platforms, scheduling saves time. Coming online to make posts randomly is not the way to go for a new business. With ransom postings, your clients will have no expectations and anticipations.

Scheduling helps you to build a followership on social media. If this is achieved, then you can be sure your posts will always get across to your target prospects.

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7. Curate Content

This is one tip used by firms are involved with social media management for small businesses. If you are very active on social media, then you have an idea on curating content. Content curation is one very stress free way of engaging your followers. It is general knowledge that one of the aims of having an active presence on Facebook as a business is to connect with clients. This task can place heavy demands on your time and creativity which might be sometimes lacking.

However with content curation all you need is to share relevant content in your niche. When curating content for your business page, ensure it is a content that appeals to your audience. I also advise adding your own unique opinions to make it more interesting.

8. Repurposed Content

Repurposing content simply means discovering new methods of recycling old content. This is a very vital tip in successfully managing your social media account. It helps you get across to a new audience. Not everyone on your list of followers gets to see your posts. Repurposing your content ensures your posts are seen by those that missed them previously. Doing this will certainly help you reachma wider audience.

You should know that not all your contents deserve to be repurposed. Only top notch contents should be.

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9. Use Time Tracking Tools

Making use of social media platforms to promote your business and monitor the success rate of your products is great. This places great demands on your time. This can however be amended with the use of time tracking tools.

The use of time tracking tools to manage your social media account is a major time saving technique. In addition to saving time, these tools bring about results.

Some of the most effective tools for tracking your time on social media are Social Sprout, Brandwatch and Twitter Analytics, etc. Some of them are free while the others are paid.

10. Build A Team

Without a shadow of a doubt, I can tell you social media management for small businesses is the job of a team. It is certain you will not always be working. You might have to go on holidays or travel out of town. What happens when you are away?

Building a team is a key prerequisite for effectively managing your social media accounts. To make use of this tip, making use of Hootsuite is advised. Hootsuite offers the needed features to allow for more than one social media manager at the same time.

11. Stay Updated

You cannot continuously be involved with social media management for a small business if you are not updated. The only way to continuously make posts that are relevant to your field is to stay updated. Being outdated by just a month can make your prospective clients lose interest in what you have to offer.

The above listed tips for social media management for new businesses should be practiced simultaneously. Practicing a few of them in isolation will not yield the required result.


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Heather Hart

Heather Hart

Operations Manager at $99 Social
Heather began working with $99 Social in April 2014 as a content writer, but quickly moved into a customer support role, then to Operations Manager in May of 2017. She loves exploring different artistic mediums, including copywriting, drawing and painting, website coding, and helping people succeed.

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